Off Target

I saw a really weird thing when I went to Target the other day.

A short line.

Ha ha, just kidding.

Of course I’m kidding. Nobody’s ever seen a short line at Target. That would imply a fast Target worker, and the workplace Olympics regularly have Target workers vying for last place against the DMV workers in the 10- item dash.

Not that I blame them. It’s not like working harder and getting this particular batch of customers out the door quicker is going to have any bearing on the next fifty people in line or get them to the end of the day any faster. They don’t get bonuses for checking out more than one customer per interval. That being said, just because they’re paid by the hour doesn’t mean that should be their target transaction time. I mean, the cashier at the grocery store is also paid by the hour, and yet he manages to scan and bag the ice cream before it’s milk.

Instead of being clock-based, the strangity I witnessed at the Target was of the visual nature. A redesign, if you will. And not one of those “reverse the layout of the store” that Target likes to fuck over their regulars with every nine months or so. “Oh, you finally figured out that we put the Brita bottles in the sporting goods section, but their filter replacements in kitchen? Well guess what, now they’re both in office supplier. Let’s see how many products happen to fall into your basket before you find that one specific item you came in for.”

No, I’m pretty used to those types of redesigns, too. They drive Wife crazy because she usually knows which items are on which aisles better than the actual employees. I shop there rarely enough that I assume it’ll be a half-hour of aimless wandering any time I enter.

No, the thing that freaked me out on this Target visit was brown.

I don’t mean I saw something that was brown. Don’t worry, nobody had lain a deuce upon the shoe aisle. There weren’t selling rusted bicycles or crusty toilet-bowl cleaner.

The brown was painted on the walls. And the front of the store. It was all around me. And brown, I shall remind you, is most assuredly NOT red.

That’s right. I saw a color other than red at a Target.

Strange things are afoot at the circle-around-the-dot.

And this wasn’t just a display or at the Starbucks that is now contractually obligated to be inside every Target. Starbucks are now as ubiquitous at Target as syphilis at a hookers’ convention. And probably more expensive.

Wait, hookers have conventions, right? I assume they have breakout sessions on tracking customer orders through the DickYou App and chafing and, naturally,  cosplay.

So yeah, the Target had been repainted brown. Where once (and always) there was the garish, ruby red of fresh blood now stood a deep mahogany of an unhealthy motoroil shit.

Am I the only one who gets motoroil-looking shit? Maybe that’s a post for another time.

Better yet, maybe not.

At first I thought the new paintjob was at the behest of the strip mall that contained it. The one across the street had just redone everything from a tan to a white, so maybe this stripmall was forcing all of its tenants into with a darker shade to follow suit. I know sometimes these are written into the contracts of tenants. They usually only pertain to the various dry cleaners and sandwich shops. The tenants who center the entire shopping center and have universally-acknowledged color schemes usually get a pass. Because who’s ever heard of a brown Target?

But then last weekend we were on the other side of town, visiting non-Target store – you know, the type of store that doesn’t average one location for every 10,000 residents, such that one has to travel more than a half-mile to get to it. Of course, there was a Target next door. With a Starbucks in it. Not to be confused with the Starbucks with the drive-thru in the same parking lot.

And THIS Target was a deep brown, too. What the hell?Isn’t a non-red Target referenced in the Book of Revelations? Did the zombie apocalypse start without me?

Never mind. We all know the zombie apocalypse will start in Wal-Mart. In fact, it might’ve started there years ago, but nobody’s noticed because they resemble everyone else in the Wal-Mart. Plus, Targets are safe from the zombie apocalypse because the cashiers move so slow that the zombies can’t key see them.

When I remarked on a second brown Target in town, Wife mentioned that the one near her work has similarly moved down the color spectrum.

It’s official. Target’s moving from blood to mud.

So come here, Target. I’ve got something to say to you. A little bit closer…. Like we’re pals…. SMACK!

Seriously, what the fuck is wrong with you?

You’ve spent decades creating a recognizable brand and now you’re shirking it. Did y’all just get bored? Disney ain’t losing the mouse ears anytime soon, even if they’re totally freaking out that “Steamboat Willie” will enter the public domain in another three years. Starbucks actually took the word Starbucks off of their logo, but kept the mermaid. I think my daughter asked about “coffee mermaid” long before she could recognize Mickey. That’s the power of a logo.

And I know what you’re going to say,  Target. That your logo is still intact. Whether red or brown, that single circle surrounding a solid circle is your equivalent of Mickey Mouse. After all, your eternal buddy Starbucks took the word “Starbucks” off of their logo, and are just now using what my daughter was calling the “Coffee mermaid” long before she could enunciate Mickey Mouse. That’s the power of a logo.

Unfortunately, Target, I’m here to tell you that’s bullshit. I’ve known the coffee mermaid. The coffee mermaid was a good friend of mine. And you, dot with a circle around it, are no coffee mermaid. Your “Target” might as will be a curling house. My daughter requests Mickey Mouse pancakes. She’s never asked for a Target pancake. If I made pancakes of a Target logo, her best guess would probably be a Saturn pancake. And she doesn’t even know what Saturn is yet.  She’d probably call it a fucked up pancake. And she DEFINITELY doesn’t know that word yet.

(No, don’t check my Alexa song history and see how many times I’ve listened to “Little Lion Man” with my daughter in the room.)

Target, you more or less owned a color and you don’t want it anymore. One day I wore a red shirt with khaki pants to work. I usually stick with tried and true color combos. Tans go with browns, greys go with blacks. One day, I put on tan pants and, to be daring, I grabbed a red shirt. For some reason, I felt safe with this combo, like I knew it wouldn’t be questioned. A student said I looked like a Target employee, at which point I realized how I knew the combo would work. I’ve seen it a million times.

Then my student wondered, if I looked like a Target employee, why I was moving around the classroom and working.

You know what, Target? I stand corrected. Change all the color schemes you want. You’ll always have a motif that’s all yours.

Brown Target: winner of the Retail Olympics’ Lint Medal. And that ain’t going away with a paint job.

Whiskey Tango Family

I’m pretty fortunate when it comes to my extended family.

Not because they’re particularly helpful. Or empathetic. Or normal.

No, I’m fortunate because they live 400 miles away. Which means they’re close enough to visit for a weekend without wasting a day traveling each direction, but far enough away that I don’t have to see them very often.

I used to visit my family more often. Back then, I was single and in my twenties and my nieces were cute little kids and Southwest ran some really good fares.

Nowadays, I’ve got a five-year old daughter and a lot of shit going on that really makes it a hassle-and-a-half to get on a plane. Oh, and Southwest ain’t as cheap as it once was. Plus those rat bastards charge full-price for said five-year old even though her butt takes up, at a maximum, forty percent of that seat. AND I’ve stopped eating on Southwest since they switched from yummy peanuts to salt-lick pretzels.

And the TSA is a pain in the ass. And driving takes that full day I mentioned. And… umm… the lunar cycle? Help me out here. My mom is asking about next month.

I’ve managed to whittle it down to just two or three visits to the extended family per year. And I’ve started to notice that, with an additional distance between visits, a similar distance has grown between me and my family. Such that, whenever I’m forced to interact, I spend a good portion of my time wondering how the fuck we are related.

Part of it is generational, as the driving forces of my family have always been the baby boomers. So when the cooler is filled with a shit-ton of some tiny-ass water bottles that contain more plastic than water, such that I have to make a genuine decision between hydration and killing the planet, I chalk it up to the baby boomers being hellbent on ensuring that the earth doesn’t survive past their generation.  After all, they’ve been told that the world belonged to them from the moment they were born.

But my generation ain’t lining up to change things, either. I’m the only one who moved away. Everyone else stayed behind. Some of my cousins still live with their parents at 40 years old. The others have ventured a whopping two or three miles away from their childhood bedroom!

One of my cousins has a daughter who is six weeks younger than my daughter. I suggested we hold a joint family party somewhere in between, so that we could separate our requisite “crazy family party” from the “kids’ party.” She wouldn’t hear it! The birthday party has to include both family and friends, and must be as close to the cousin’s actual birthday as possible. The result is a “joint” birthday party that takes place six weeks after my daughter’s birthday, at which her cousin is getting twice as many presents.

And yeah, my daughter got a whole bunch of presents six weeks earlier, but that’s a hard concept to describe to a five-year old. So instead I just tell my daughter that all of those presents are shitty 99-cent store presents (more on that later) that we’re going to throw away as soon as we get home. Okay, I don’t tell her the last part, but I have yet to have her ever ask about any of the shit she’s gotten in the orgiastic bacchanal of two five-year olds simultaneously opening forty presents.

Full disclosure, I used to fucking hate the “family” birthday parties, where the child whose birthday it is ranks about twentieth on the list of reasons for the get-together. Reason number one is always showing off the house/cleaning skills/culinary skills.

One year I went to my room for two hours and nobody noticed. The boomers were all just there to see each other. None of that has changed. At this year’s party, the two birthday girls had to get out of the pool to blow out candles because, dammit, some old farts wanted cake before they left.

But it’s not just about birthday parties. It’s the whole shebang. Why do none of them have interest in anything slightly above banal? I only live 400 miles away. How am I so much less parochial? And, if they raised me, when the hell did they all become so god-damned Whiskey Tango?

To wit:

Beer. Last time I visited my family for a shindig, there were two beer options available: Bud Light and Corona. I tweeted about it, but wasn’t too bothered. The party hosted by boomers, so it was expected. All of their beer tastes were developed in 1960, when all beer came from Milwaukee or St. Louis.  For them, Michelob is a “premium craft.” Heck, I should be impressed they’ve “branched out” to Corona, even if it goes against my core belief that nothing that is supposed to have fruit added should be classified as beer.

Yes, Blue Moon, I’m looking in your direction.

But the child’s birthday party was hosted by Gen Xers, not Boomers. They are world travelers, and I have personally traveled to Australia and Scotland together, and I know she’s aware of craft beers. So I opened the cooler with baited breath. I was greeted with… Coors Light. I moved it out of the way, dug underneath and came up with another Coors Light. I opened the other side of the cooler, looking for the secret compartment with craft bee. Heck, I’d take a Michelob at this point. All I found was another sea of silver.

So I grabbed an iced tea instead. At least it wasn’t sweetened.

Maybe I should have…

BYOB. When we were leaving my mom’s house to go to the party, my mom’s husband asked me to pick out a bottle of wine or two. He said that my cousin never had good wine. I don’t think my mom’s husband’s wine is all that great, either. I live near multiple wine regions. Nothing in Southern California comes close. So if someone who drinks crappy wine says that the wine at this party will be crappy, then I better just plan on drinking beer.


So I grabbed a bottle of wine for him. When we got to the party, I felt a little awkward bringing it in. Honestly, who brings their own booze to a non-BYOB party? So fucking tacky. Can I put my car up on blocks in your front yard, too?

Even worse, it was white wine, so it had to go in the host’s refrigerator. Because the cooler’s filled with Coors Light, naturally. Nothing’s so classy as walking in the front door and saying, “Hey, can you move some shit out of your refrigerator so I can put my mediocre wine in there since your wine sucks ass?”

Then again, had I known about the Coors Light situation, I would’ve been sneaking a six-pack in the refrigerator behind the wine.

Is it to late for Amazon drone delivery?

Shopping. At one point, we had to get a couple of things at the grocery store. Mainly, we had to pack the birthday present we brought for the cousin. If we tried to wrap it before we left, the TSA would have undone all our efforts.

My mom also wanted to provide fruit for the party. It’s BYOF, too. So off to the grocery store we went.

My mom didn’t ask what we needed. So when I appeared in the same checkout line as her with a gift bag, a card, and one package of colored tissue paper, she blinked and said, “Oh, I didn’t know that’s what you were getting. We could have gone to the 99-cent store if you wanted.”

Ugh. The 99-fucking-cent store. Both my and my wife’s mothers frequent that place. Neither mother is miserly nor in danger of running out of a pension anytime soon. But goddamn it if that 99-cent crap isn’t going to find a spot on their shelves.

It’s like they took all of those “Thrift” ideals that their Great Depression-era parents taught them, but only understood part of it. Thrift means both not overspending for things you need, but also not buying a bunch of unnecessary crap. But the Baby Boomers want all the crap, they just don’t want to pay for it. This becomes an issue because every time my mom sees my daughter, she’s giving her crap. It’s all ephemeral, not meant to be any more meaningful in the grand context than a passing bowel movement. Of course, each 99-cent piece of crap gets added to all of the other 99-cent pieces of crap and our house is overflowing like a backed-up toilet.

Meanwhile, while my mom’s chastising me for paying full price on a birthday card, she’s purchasing one of those pre-cut, pre-arranged fruit platters. Costs about eight bucks for maybe two bucks worth of fruit. With more plastic than a 3-ounce water bottle.

But just make sure you’re making the most from your “toys made of lead” budget.

Now let’s get out of here and enjoy the Southern California traffic.

Traffic. My mom doesn’t trust traffic apps. How does Google know, she asks, if there’s about to be an accident on a route? Fair enough, although I actually wouldn’t put it past Google to have an algorithm that knows where and when future accidents will occur.

But when she picked us up from the airport at 6:00 and we wanted to make a baseball game by 7:00, I told her in no uncertain terms that we were taking the route Google told us to take.

Of course, Google doesn’t assume you’ll stay in the slow lane for the ENTIRE fucking route. And sure, this is in Southern California. so all of the lanes are slow, but the slow lane is especially slow. Every mile, an onramp deposits ten new cars into the lane, who promptly merge in front of us, then slow down even more in order to pull into the second lane, from whence they speed up by twenty MPH or so. And my mom is pretty much eternally going five MPH, except for the times she’s at a complete stop for all of these mergers.

“And see?” she says when we get to the game twenty minutes later than Google said we would. “Google doesn’t know how to account for this Southern California traffic.”

I wonder what Google would say is the dominant flavor in…

Churros. We met my niece for breakfast at a pretty good establishment in San Diego County called the Breakfast Republic. Solid food. I’ve eaten there a couple of times, but this was the first time I’d eaten at this particular location.

They have lots of scrumptious variations of Eggs Benedict and pancakes. My niece is a vegetarian, so she wasn’t interested in the crab cake bennie I got. She got Churro Pancakes. She gave us each a bite. Pretty yummy. Actual chunks of churro in there, and a dominant flavor of cinnamon.

Which my mom found odd. “Huh,” she says. “I wouldn’t expect that for a churro. Do you taste, I don’t know, kind of… cinnamon in there?”

Um, yeah? What the hell does she think a churro tastes like? What does she think that brown powder that they roll the dough in when it’s done cooking? Cumin?

Oh well, at least she wasn’t offensive or anything…

Pride. After breakfast, my niece was heading off to a Pride parade. She wore a rainbow shirt that said Pride on it. At first, my mom seemed oblivious, but the conversation eventually went there.

She seemed okay at first. Nothing overly offensive. She asked if my niece’s boyfriend was going to go to the parade. My niece said probably not. It’s not that he’s opposed to gay pride, he just doesn’t really want to hang out with a bunch of sweaty dudes with asscheeks hanging out. Totally get that. I’ve never understood how, in order to support LGBTQ rights, you need to oppose basic hygiene. Is there any way I can believe in marriage equality without getting a sunburnt schlong?

That being said, does my niece’s boyfriend realize that it isn’t just dudes letting their asscheeks hang out? Nothing like a gay pride parade to bring out all the heterosexual labias. It’s Mardi Gras, only without the beads and the necessity to fly to New Orleans.

But I digress. The reason I brought this all up was my mom’s response. She agreed with the boyfriend. Sort of. In typical Baby Boomer and/or white trash and/or general out-of-touchness, she started with, I shit you not, “I’m not a homophobe, but…”

Prepare the eyeroll.

“I just don’t want to see it.”

Okay, not quite what niece’s boyfriend was saying.

My mom went on to say there’s a gay couple on a soap opera she watches. She just fast forwards whenever they start kissing. It bothers her.

Um, what exactly does she think the “phob” part of homophobia means. If I say I’m not afraid of snakes, I just don’t want to see one because it makes me uncomfortable, guess what? It means I’m afraid of snakes.

But my mom adds the coup de grace.

“I don’t have any problem with them doing what they do. Just… do it behind closed doors or something.”

Spoken like a true non-homophobe.

Seriously, how did I come from this family?

I don’t know.

Just pass me the Coors Light.